Australian Wild Abalone Program
The Australian Wild Abalone Program was a research program conducted between 2010 and 2016. The program undertook a range of education and promotion activities in all of our key markets – Hong Kong, Singapore, Japan, Australia and China.
Education and promotion activities
The proposed levy will fund a Consumer Education and Promotion (CEP) Program which will have the AWA Certification mark as a cornerstone. It will do activities similar to the ones undertaken by the AWA Program. Highlights are shown in this video.
Innovative Cuisine Competition and Australian Gourmet Adventure!
The Australian Wild Abalone program worked with the China Cuisine Association in 2015 to conduct a China-wide competition to find the most innovative recipes for Australian wild-caught abalone. The winning chefs together with 25 members of China’s food industry undertook an Australian Wild Abalone Gourmet Adventure in March 2016, where they had an opportunity to witness the wild harvest of our product and to see the industry in action. Watch the video here.
AWA Certification mark
The certification mark has value in our markets. It is an effective way to differentiate our beautiful, increasingly rare, wild-caught abalone product from our competitor products.
Fourteen processor/exporters signed up to the program and many are still using the certification mark, developed as part of the AWA program, on their products and documentation today.
AWA NEWSLETTERS 2015-2017
Opportunities for the Abalone Industry July 2017
AWA Roadshow April 2017
AWA Invest in Marketing Feb 2017
AWA Gourmet Adventure May 2016
AWA – Gourmet Adventure 24 Feb 2016
AWA- China Digital Media Launch! 17 Dec 2015
Chinese Chefs get Innovative with AWA! 16 Nov 2015
AWA Update – Seafood Expo Asia 2015! 14 Oct 2015
AWA China Website launch & Savour Tasmania 2 Oct 2015
AUSTRALIAN WILD ABALONE LAUNCHES IN SHANGHAI
In April 2014 Australian Wild Abalone Launched into Shanghai, the “Taste The Difference” event was held at the Pudong Shangri La, as part of the Australia Week In China trade mission, Australian Wild Abalone held a special event educating over 150 attendees (Chinese F&B Managers & Purchasers, Chefs, media and officials) about the industry, exporters, product credentials and showcased the taste of our product with live cooking of AWA canapes in a fusion menu created for the guests…watch above!
DISCOVER AUSTRALIAN WILD ABALONE
A series of videos have been created to tell the Australian Wild Abalone story and educate viewers about the industry. A harvest to plate story about the product, divers, exporters and processors and how it reaches our customers (Discover Australian Wild Abalone), a science and food safety video showcasing the industries strict food safety and sustainability credentials focusing on the exporters – these educational videos have been translated into Chinese, Cantonese and Japanese to show in-market to existing and potential customers and partners…watch here: