With declining wild resources we have to make more money from every abalone we catch!

Just as we are investing in trying to stop the decline in the natural resources that our industry depends upon, we need to invest in our other greatest asset – our customers and our consumers! 

We need to educate them about why they need to pay a premium for our beautiful and increasingly rare Australian wild-caught abalone. 

Abalone Council Australia Ltd is seeking an investment by all Australian wild-caught abalone quota owners via a compulsory levy which will be in place for five years. The proposal to collect the levy at the rate of 1.5% of the first sale price you receive for your wild-caught abalone, collected by the processor when the product is first sold to them.  This will raise approximately $12million over the five years.

The levy funds will be used to implement the proposed Consumer Education and Promotion (CEP) Program in our five key markets – Japan, China, Singapore, Hong Kong and Australia.

We aim to generate an additional $100 million of industry value (cumulative) over a five-year period representing an 8 to 1 return on investment.

Australian Wild Abalone Program

 The proposed levy will fund a Consumer Education and Promotion (CEP) Program which will have the AWA Certification mark as a cornerstone and will undertake activities similar to the ones undertaken by the AWA Program.  Highlights are shown in this video.